Lowe’s Tag

All-American Muslim is TLC's bold new reality TV show that follows Muslim American families in Dearborn, MI. It has all the features of reality television – funny, dramatic, sensational, addictive – but it also tackles real-world struggles: family and marriage, racism, religious conflict, and how life changed after 9/11. It made me excited – the first truly mainstream portrait of Muslims in America. Last week, fringe anti-Muslim groups pressured American companies to pull their advertising dollars from the show – and it worked! Lowe's Home Improvement caved in.